More than 90% of all wines produced, fall in the price category of R100 or less per bottle. The Gold Wine Awards is a consumer judged competition that evaluates wines in this price bracket, and awards the wines that are excellent value for money. There is very little to guide consumers to the best value for money wines, especially in the lower price categories. Gold Wine Awards identifies worthy wines to give sales a boost while helping the consumer make better buying decisions.
The Cape Wine Academy as logistical partner of Gold Wine Awards, selected consumers who are qualified tasters or Cape Wine Academy graduates. The wine judges had their work cut out to work through a mountain of wine on Friday August 12th. The results of the tasting were statistically linked to the price of the wine to determine which wine was real value for money. It was found that if wine tasters knew the price of a wine they would become prejudiced. Cheaper wines would be scored down and expensive wines would be tasted more critically. Throughout the double blind-tasting, the tasters did not know the identity or price of the wine.
Morne le Roux (General manager) and Sean Nieuwoudt (Marketing manager) recently visited Hong Kong, China and Taiwan to expand business relationship and interests in Asia and surrounding areas. The trip was highly successful as potential new markets like Taiwan, Vietnam and Japan was identified for possible sales in collaboration with various new business partners.
Swartland winery, via our agents in China, attended the annual Food and drinks fair for 2016 in Fuzhou to increase awareness of the brand and generate possible sales. The trip had numerous positives and hopefully this will translate to extra sales for Asia pacific region.
Swartland Winery Braai Competition
Thank you to each and everyone who entered the Swartland Winery Braai competition – we appreciate your loyal support!
Congratulations to all our lucky winners!
Eurika Barnard won a weber
Charlene Verster won a weber
Annelize Mostert won wine
Helene van Wyk won wine
Naas Viljoen won wine (sweet..check the pose.. :)
Swartland Winery introduces unusual varieties to its portfolio
I remember Swartland Wines from way back when. In the late 1980s we used to drink their Tinta Barocca and it was the go to wine for making sauces in our restaurants too.
They continue with the most exciting wine trends in South African, the consumption of single variety bottlings of unusual grape varieties – notably Rhône-style white and red wines, made from old or dryland vines.